by: Bina Omar
Starting an internet business can be as simple as opening a Yahoo Store. And as complicated as building your own dynamic e-commerce web site. But no matter how you go about it, you need 7 key ingredients to ensure the success of your internet business.
1. Demand You can have the most awesome product and the most hi-tech web site, but if you can’t generate demand for your product, your business is doomed from the start. There are many ways to generate demand in the online world. You could advertise in ezines, start an affiliate program, encourage word of mouth, referrals, do joint ventures. Remember, without demand, there will be no sales. And without sales, where does that leave you?
2. Order When you start getting visitors to your web site, it’s now just a matter of turning them into your customers. Okay, maybe it’s not as easy as it sounds. This is why, once your visitor has decided to become a customer, you have to make sure that it is easy for them to do so. Make sure that your ordering process is easy and straightforward. The less clicks to secure an order, the better.
3. Payment This is one process of your internet business that you’d definitely not want to get wrong - how money is actually transferred from your customer to you. The most popular means of doing this online is through credit card transactions. Credit cards makes full use of a person’s ‘buy now think later’ attitude. So, your sales would be a lot higher if you accepted credit cards than if you didn’t. This doesn’t mean you shouldn’t have alternative methods. The more payment methods you offer, the easier your customer will find it to pay for your product.
4. Fulfillment After payment has been made, don’t make the mistake of thinking that the coast is clear. There’s still the matter of delivering your products. If you sell digital products, it is now normal standard to have it delivered instantly. People now expect this, so make sure you set this up. If you sell physical products that needs physical delivery, make sure that you communicate with your customer every step of the way. Ensure them that their goods are on the way. If possible, send them a means to track the movement of their package. Your customers should never feel insecure.
5. Service and Support Once the sale has been made, it doesn’t stop there. You have to provide excellent customer support. Your internet business customer support will determine, to some extent, whether your customer will request a refund and whether or not they will make repeat purchases. Support abilities of an internet business is getting more and more efficient. So don’t get caught behind. The least you should do is provide timely e-mail support. If you have a busier site, then consider other support methods - online helpdesk, FAQs, live chats, ticket system, knowledge base ….
6. Security The Internet community is getting more aware of what to look out for in order to protect themselves from many of the net’s less desirable activities. One of which is e-commerce frauds. It is, therefore, up to you to prove to your visitors that they can trust you. Things like using secured server to process payments, can go a long way. Purchase a digital certificate, if you can. Add a physical mail address or a phone number where they can contact you. Anything at all, to give your visitors some peace of mind.
7. Community Once you’ve received more than just a handful of sales, you should think about starting a community. Making your customers a part of a community, gives them a sense of belonging. Have your community be a part of your product development. Listen to their suggestions. Not only will you get product ideas for your internet business, your sales ratio will increase with every new product release and you will have a loyal customer base.
There you go. Work on these seven keys and you’ll be way ahead of most internet businesses out there on the net today.
For more information please visit www.honostreview.com
Wednesday, November 5, 2008
3 Crucial Elements For Jumping Sales Numbers
by: Allyn Cutts
Copyright 2005 Cutts Group, llcMarketers from every niche have common ground when it comes to bills. Yeah, every month there’s a new stack of bills demanding to be paid. Will there be enough profit to slide right through bill paying time without a flinch? Or do you find yourself fretting about whether you’ll even break even? You don’t have to be victimized by envelopes and 8x10 sheets of paper. Implement these 3 techniques to boost your sales. 1. Find More CustomersThe first thing that comes to mind when we think of making more money is getting more customers through our doors. In fact, the majority of advertising focuses on doing just that. There are several things you can do to entice more customers to buy from you.Implement Follow-UpsMarketing gurus have discovered that follow ups can increase your customer conversion rates by as much as 50%. Now, that’s a whopping improvement! Don’t let potential customers fade away. Keep the doors for future communication open, and watch the drastic growth in your profits.Encourage ReferralsEvery satisfied customer will tell 3 friends or family members about your business - without encouragement. Imagine what would happen if you start rewarding their efforts.Get Free PublicityNearly everyone keeps a sharp eye on the local news. Hey, it’s funner to know what’s going on when you personally recognize the names and faces in print! Find ways to make your business newsworthy and catch the attention of potential customers without even paying advertising fees.2. Sell More Per CustomerThink about it... how can you get every customer that walks through your doors to spend more money before walking back out the doors? Here are 3 sure-fire, profit increasing tips:Increase your prices.Hey, that might not be as bad as you think. Along with the price increase, focus on increasing the perceived value of your product. Yeah, we all expect to pay a little more for high quality stuff. Not everyone is bent on finding the absolute cheapest price in town... they may be more interested in lasting quality.Add some higher end products or services to your business.It’s never wise to put all of your eggs in one basket. That’s why wise marketers diversify their products and services. Think of it this way... higher priced products may not make as many sales, but each sale will bring in a much greater profit. You don’t need to make as many sales to come out on the best end of the deal.UpsellOffer every customer an additional product that accents his current purchase at the register. Hey, maybe they forgot they’d need batteries to go with the toy they're getting for their niece's birthday gift! You can be a hero... a richer hero.3. Sell More OftenThe fact that it’s easier to sell to the people who know and trust you is obvious. Sometimes we get so focused on new customers that we miss the gold mine in our own back yard. Take advantage of the hard work you’ve invested in winning the loyal customers you already have with these ideas:Create a Special Deal Show your customers you appreciate them and understand their needs with a special offer catered just for them. You’ll be thanking them, and selling more in the process.Add New ProductsIncrease the number of products you already have available - especially products that your customers have asked for. They’ll know that you’re looking out for them, and you’ll take their thanks to the bank.CommunicateResell yourself on a regular basis. Don’t forget to let them know about upcoming specials that they’ll appreciate. Most of all... keep selling them on the benefits of the products or services you offer.
For more information please visit www.honostreview.com
Copyright 2005 Cutts Group, llcMarketers from every niche have common ground when it comes to bills. Yeah, every month there’s a new stack of bills demanding to be paid. Will there be enough profit to slide right through bill paying time without a flinch? Or do you find yourself fretting about whether you’ll even break even? You don’t have to be victimized by envelopes and 8x10 sheets of paper. Implement these 3 techniques to boost your sales. 1. Find More CustomersThe first thing that comes to mind when we think of making more money is getting more customers through our doors. In fact, the majority of advertising focuses on doing just that. There are several things you can do to entice more customers to buy from you.Implement Follow-UpsMarketing gurus have discovered that follow ups can increase your customer conversion rates by as much as 50%. Now, that’s a whopping improvement! Don’t let potential customers fade away. Keep the doors for future communication open, and watch the drastic growth in your profits.Encourage ReferralsEvery satisfied customer will tell 3 friends or family members about your business - without encouragement. Imagine what would happen if you start rewarding their efforts.Get Free PublicityNearly everyone keeps a sharp eye on the local news. Hey, it’s funner to know what’s going on when you personally recognize the names and faces in print! Find ways to make your business newsworthy and catch the attention of potential customers without even paying advertising fees.2. Sell More Per CustomerThink about it... how can you get every customer that walks through your doors to spend more money before walking back out the doors? Here are 3 sure-fire, profit increasing tips:Increase your prices.Hey, that might not be as bad as you think. Along with the price increase, focus on increasing the perceived value of your product. Yeah, we all expect to pay a little more for high quality stuff. Not everyone is bent on finding the absolute cheapest price in town... they may be more interested in lasting quality.Add some higher end products or services to your business.It’s never wise to put all of your eggs in one basket. That’s why wise marketers diversify their products and services. Think of it this way... higher priced products may not make as many sales, but each sale will bring in a much greater profit. You don’t need to make as many sales to come out on the best end of the deal.UpsellOffer every customer an additional product that accents his current purchase at the register. Hey, maybe they forgot they’d need batteries to go with the toy they're getting for their niece's birthday gift! You can be a hero... a richer hero.3. Sell More OftenThe fact that it’s easier to sell to the people who know and trust you is obvious. Sometimes we get so focused on new customers that we miss the gold mine in our own back yard. Take advantage of the hard work you’ve invested in winning the loyal customers you already have with these ideas:Create a Special Deal Show your customers you appreciate them and understand their needs with a special offer catered just for them. You’ll be thanking them, and selling more in the process.Add New ProductsIncrease the number of products you already have available - especially products that your customers have asked for. They’ll know that you’re looking out for them, and you’ll take their thanks to the bank.CommunicateResell yourself on a regular basis. Don’t forget to let them know about upcoming specials that they’ll appreciate. Most of all... keep selling them on the benefits of the products or services you offer.
For more information please visit www.honostreview.com
#1 Business Building Tool in Network Marketing
by: Jerry Olthoff
Ever wonder why one person succeeds and another fails in MLM? Or why someone has massive success in a company, then leaves, goes someplace else, and never, ever again duplicates that success? Or why some people spend 5, 10, even 20 years in network marketing with NO success... Yet they never quit! Or how an industry that does so many things so wrong can still be so popular ... This Tool Can Change Your Life On December 12, 2004, our team released the ebook "Success In 10 Steps", the story of what we have learned from 26 years in MLM. The feedback has been astonishing. People say, "I could have written that book! That was my story. Why did you steal my story? How could you know exactly what I went through?" Back in 1991, my mentor was making full-time income from MLM. He retired from that company and actually joined over 100 network marketing companies in the next few years, to figure out how this industry really works: the good, the bad, the ugly. Here's what he did: 1. Got on dozens of company conference calls 2. Organized & categorized companies, products, compensation plans, distributor kits, & marketing materials to compare each company with all the others 3. Studied their business models, to understand what kind of behavior certain business models drove 4. Studied how different "upline gurus" trained (or did not train) their people This process answered all the mysteries. It also revealed some valuable, valuable secrets about network marketing. Example #1: The hard-driving, closing salesperson is about 8% of the population. And those 8% have convinced the other 92% that the 8% are right and the 92% are wrong. How did they do that? Because that is what THEY do. It works for them, so they have total confidence they are right, and when you feel their confidence, you KNOW they must be right, so you do what they tell you. 92% of the world's population is sales-resistant. They do not like to be sold, and they do not want to become that pushy, aggressive salesperson nobody likes. Yet when they join MLM, some upline leader tells them, "Make a list of your friends and family. Call them up. Get 'em into the business. You need to hear 100 'No's for every 'Yes'. Guess what? It still only works for the 8%. If you let them mesmerize you, you can wander aimlessly in the "failure" desert for years... Maybe forever. The Choice Is Yours You can't become something you hate in order to be successful. This model works for the 8% who are real salespeople. It's a disaster for the rest of us... A very bad business model. Example #2: Every person on the planet has to be educated in the skills of what they're doing. Whether you're a doctor, carpenter, plumber, ditch digger ... whatever you are... You've got to be taught the skills of that business. And what "Success In 10 Steps" does for people is, it gets them to realize, It's not your fault! The people teaching you didn't know any better. They weren't bad people. They weren't lying to you intentionally. They just didn't know any other way to do the business. Do you think you can wake up one morning and say, "I'm going to be a doctor!" And you go down and join a company, get a distributor kit for 50 bucks, and you're a doctor? Of course not. That's ludicrous. How about a carpenter? No way. You have to learn pitches and square and level and plumb. You have to be taught the skills. Yet people get in network marketing, and they're told, "Call your friends & family." It's the biggest fallacy in the industry. Network marketing is not a sales business. It's a teaching & mentoring business. When you build people, people will build your business. Those upline guru leaders will tell you, "Well, you didn't make enough phone calls. You're a loser. If it's to be, it's up to me." Have you heard all that stuff? I bet you believed it, too, haven't you? Why This Ebook Is Such a Hot Tool For Building Your Business So the ebook really opens people's eyes to the fact that they've been lied to. You must do your business with people who WANT to be in business with you. You have to sell product to people who LOVE the product and want to buy it. That only comes through target marketing. We learned early-on about targeted marketing. Only talk to people who have raised their hand and want what you have. Well, guess what? EVERY person who downloads "Success In 10 Steps" is trying to figure out why MLM is not working for them. When you call them up, they could be in a company already. They could be working the business a year or 2 or 5, 7, 10 years. But why would they download that ebook? They're divulging some critical information. The business is not working for them. They want to figure out what the problem is. And they're looking to you for help. THAT is the basis of a long-term relationship, and THAT is the effect you can create with "Success In 10 Steps." See for yourself. Download your copy now.
For more information please visit www.honostreview.com
Ever wonder why one person succeeds and another fails in MLM? Or why someone has massive success in a company, then leaves, goes someplace else, and never, ever again duplicates that success? Or why some people spend 5, 10, even 20 years in network marketing with NO success... Yet they never quit! Or how an industry that does so many things so wrong can still be so popular ... This Tool Can Change Your Life On December 12, 2004, our team released the ebook "Success In 10 Steps", the story of what we have learned from 26 years in MLM. The feedback has been astonishing. People say, "I could have written that book! That was my story. Why did you steal my story? How could you know exactly what I went through?" Back in 1991, my mentor was making full-time income from MLM. He retired from that company and actually joined over 100 network marketing companies in the next few years, to figure out how this industry really works: the good, the bad, the ugly. Here's what he did: 1. Got on dozens of company conference calls 2. Organized & categorized companies, products, compensation plans, distributor kits, & marketing materials to compare each company with all the others 3. Studied their business models, to understand what kind of behavior certain business models drove 4. Studied how different "upline gurus" trained (or did not train) their people This process answered all the mysteries. It also revealed some valuable, valuable secrets about network marketing. Example #1: The hard-driving, closing salesperson is about 8% of the population. And those 8% have convinced the other 92% that the 8% are right and the 92% are wrong. How did they do that? Because that is what THEY do. It works for them, so they have total confidence they are right, and when you feel their confidence, you KNOW they must be right, so you do what they tell you. 92% of the world's population is sales-resistant. They do not like to be sold, and they do not want to become that pushy, aggressive salesperson nobody likes. Yet when they join MLM, some upline leader tells them, "Make a list of your friends and family. Call them up. Get 'em into the business. You need to hear 100 'No's for every 'Yes'. Guess what? It still only works for the 8%. If you let them mesmerize you, you can wander aimlessly in the "failure" desert for years... Maybe forever. The Choice Is Yours You can't become something you hate in order to be successful. This model works for the 8% who are real salespeople. It's a disaster for the rest of us... A very bad business model. Example #2: Every person on the planet has to be educated in the skills of what they're doing. Whether you're a doctor, carpenter, plumber, ditch digger ... whatever you are... You've got to be taught the skills of that business. And what "Success In 10 Steps" does for people is, it gets them to realize, It's not your fault! The people teaching you didn't know any better. They weren't bad people. They weren't lying to you intentionally. They just didn't know any other way to do the business. Do you think you can wake up one morning and say, "I'm going to be a doctor!" And you go down and join a company, get a distributor kit for 50 bucks, and you're a doctor? Of course not. That's ludicrous. How about a carpenter? No way. You have to learn pitches and square and level and plumb. You have to be taught the skills. Yet people get in network marketing, and they're told, "Call your friends & family." It's the biggest fallacy in the industry. Network marketing is not a sales business. It's a teaching & mentoring business. When you build people, people will build your business. Those upline guru leaders will tell you, "Well, you didn't make enough phone calls. You're a loser. If it's to be, it's up to me." Have you heard all that stuff? I bet you believed it, too, haven't you? Why This Ebook Is Such a Hot Tool For Building Your Business So the ebook really opens people's eyes to the fact that they've been lied to. You must do your business with people who WANT to be in business with you. You have to sell product to people who LOVE the product and want to buy it. That only comes through target marketing. We learned early-on about targeted marketing. Only talk to people who have raised their hand and want what you have. Well, guess what? EVERY person who downloads "Success In 10 Steps" is trying to figure out why MLM is not working for them. When you call them up, they could be in a company already. They could be working the business a year or 2 or 5, 7, 10 years. But why would they download that ebook? They're divulging some critical information. The business is not working for them. They want to figure out what the problem is. And they're looking to you for help. THAT is the basis of a long-term relationship, and THAT is the effect you can create with "Success In 10 Steps." See for yourself. Download your copy now.
For more information please visit www.honostreview.com
Subscribe to:
Posts (Atom)